In 1848, Charles Merrill purchased a general store with his brother and the brothers decided to specialize in the new business of selling medicines.  The business proved profitable and soon Merrill was able to erect one of the most impressive and massive storefront blocks on Water Street — the Merrill Block. At 163 Water Street in Exeter, NH, it was built in 1873 and at the time was the largest commercial space in town. 

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Among the many types of drugs and medicines sold at Merrill's drugstore was a class of drink thought to improve health and increase energy.  Although some carried high levels of caffeine or, even worse, cocaine, the flavors were bitter and improved with both sweetening and carbonation. Merrill, installed a soda fountain in his shop to encourage people to imbibe in these seemingly healthy drinks.

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The Exeter Apothecary incorporates many of the original design elements from the 1873 drugstore including the spectacular mahogany cabinetry with our modern and creative cocktail and food offerings.